Sales Performance Coaching for B2B Teams
Your In-House Fractional Performance Coach
Real human. Strategic mind. AI-enhanced execution.
I work part-time at your company to drive sales execution, coach reps in real time, and help managers lead better. You get the results of a full-time performance coach without adding headcount. Unlike consultants, I don't give advice and disappear. I am in the meetings, in the tools, in the trenches, and in your corner.
Trusted by leaders who depend on strong commercial performance.
"Marta helped me identify the root causes of my stress and unlocked the 'why' behind my leadership style. Thanks to Marta coaching, I learned to distinguish between what I can control and what I cannot - allowing me to show up for my team with clarity and confidence, even under pressure."
Lobna
Sales Manager
"Marta brought clarity, process, guidance and resources that allowed us not only to come out with a final product we are very proud of but also allowed us to enjoy and grow each step of the way."
Katie
CEO
"During our transformation, Marta has always been a trusted partner and had a significant impact on how we transformed our sales organization. Marta was instrumental as we developed new sales roles and guided us as we looked for this new talent and the traits critical for these roles."
Bart
VP Sales
"The leadership program was tailored to our needs. The method and Marta's knowledgeable yet approachable style have successfully helped us to build stronger connections as a leadership team and use each other's strengths to achieve bigger results."
Media
SVP
Problems we focus on solving.
Sales performance gaps don't happen by accident. They're the result of real problems in execution, coaching, and adaptation. Here's what we see most often and how we fix it.
Too Few Reps Hitting Quota
(and training didn't fix it)
Problem: You've got a handful of high performers, and a long middle that just can't catch up.
AO approach: We study how your top performers sell, coach the rest to replicate it, and close the performance gap where it matters most: in daily execution.
Managers Aren't Coaching, They're Managing
(let's be honest, not every manager is a good coach)
Problem: Frontline leaders are buried in admin and deal reviews. Coaching is random or skipped.
AO approach: We coach your managers to lead performance, giving them simple frameworks and weekly rituals that actually drive rep growth.
Sales Is Changing, Fast
(suddenly everything is AI...)
Problem: AI is reshaping how deals are sourced, qualified, and closed. Teams that don't adapt will fall behind.
AO approach: We help your team evolve with it. From smarter targeting to more personalized outreach, we coach your reps to work with the tools, not against them, and help leaders decide where AI adds value and where human skill still wins.
Ramp Time Is Too Long
(and feeling like they belong)
Problem: New hires are taking 6-9 months to contribute. That's too much lost revenue.
AO approach: We coach new reps on live deals from day one. We focus on doing, not just learning. Result: ramp time drops 30-50%.
Choose the Level of Support That Fits Your Team
Three service levels designed for different growth stages and team dynamics. Pick the engagement model that fits your immediate needs.
For lean sales teams needing weekly expert support
Best for: Series A-B teams or scale-ups who need ongoing support but not full-time leadership
You get a hands-on performance partner inside your team. We join key meetings, review deals, coach your managers, and help keep your reps executing with focus and consistency.
Includes:
- •1 day per week embedded support
- •Weekly manager coaching
- •Live deal and pipeline reviews
- •Monthly performance snapshot
For companies with momentum that want to level up execution and coaching
Best for: Sales teams that are growing fast, hiring new reps, or facing execution drift. Series B-D or 30-70 reps.
We go deeper into the team, working side by side with managers and reps to close performance gaps, improve forecasting, and install coaching systems that stick.
Includes:
- •2 days per week embedded support
- •Weekly manager and rep coaching
- •Performance audits and playbooks
- •Customized dashboards and tracking
- •Monthly exec check-in
For organizations navigating complexity, change, or high growth
Best for: Mid-size or enterprise orgs navigating change, transformation, or scale.
We act as your internal performance advisor, sitting at the strategy table, shaping execution, and driving consistent behavior across your team and leadership layer.
Includes:
- •2-3 days per week embedded coaching and strategic support
- •Direct coaching with frontline and second-line managers
- •Strategic input across Sales, RevOps, Enablement, HR
- •Support for new rep onboarding, cross-regional alignment
- •Behavior + performance diagnostics at rep, team, and leader level
- •Monthly reporting with insights and risk areas
- •On-demand advisory to CRO/VP Sales
Culture and leadership that show up in your sales numbers.
The same methods we use to improve engagement, leadership and trust also drive better commercial outcomes.
Clients Net Promoter Score
From 55 to 74
Employee engagement
Highest level in 15 years
Satisfaction with direct leader
From 48 percent to 75 percent
These cultural improvements directly support sales retention, motivation and customer trust.
Trusted Tools & Partnerships
We partner with industry-leading assessment and development tools to bring proven methodologies to your team.
CliftonStrengths by Gallup
A comprehensive talent assessment that measures natural patterns of thinking, feeling, and behaving. We use CliftonStrengths to help individuals and teams understand their strengths and apply them to drive performance.
e2grow
A cutting-edge platform designed to efficiently install new mindsets and routines in individuals, teams, and organizations. We leverage e2grow to create sustainable behavioral change across your sales organization.
AQR International
Leading-edge psychometrics for assessing mental toughness and resilience. We use AQR to evaluate and develop the psychological strength your team needs to perform under pressure.
Supporting sales teams across regions and markets.
We work with sales and commercial teams in the USA, Europe and the Middle East. This mix of markets helps us adapt coaching and programs to different buyer expectations and sales motions.
Let's talk.
In 30 minutes, we'll walk through your current sales challenges, explore what might be getting in the way, and see if this approach can help.
A real conversation. No pressure. Just clarity on what's next.